The Technical Milling Paper: Advertisement for Alsop Process Company

The Technical Milling Paper: Advertisement for Alsop Process Company

The Operative Miller or The Technical Milling Paper was a paper aimed towards millers and their hardware. The paper featured advertisements for tools, articles which offered techniques, as well as help-wanted ads. In this piece, the Alsop Process Company is wanting to enforce their process of milling. Here, the company uses a woman to enforce the idea that they know best and what a woman enjoys is their process of milling flour, therefore, a successful miller will mill their flower the way Alsop suggests. Alsop's process include whitening or purifying the flour with electrified air. I find this piece interesting because like Elizabeth Gaskell's, The Grey Woman, there is a combination with milling and the female consciousness. Perhaps there is this idea that while the man is the miller who creates the raw goods such as flour, the woman is the one who uses the raw goods to make a final product; such as using flour to make cake. In The Grey Woman, Gaskell combines the male and female body into one when Amante goes into the miller's chest and put's on the male suit which was in the chest. In this moment, Amante transforms and holds the position of both man and woman. And in a way, this advertisement conflates the role of man and woman- where the man must operate a certain way because of the woman and her preference.

unknown

Hathitrust

1908

The University of Illinois at Urbana- Champaign

Newspaper