Identifying Critical Variables

Artifact 3: This artifact defines influencers and gives an overview of what they do on social media. Essentially, influencers are opinion leaders who sway the public’s view on a particular product or idea. 

Artifact 4: Their followers rely on influencers to share their opinion and experiences. Thus, influencers are a key asset to a business and must be savvy in PR to gain a following and succeed.

Artifact 5: This research suggests that the more attractive someone is, the more people perceive them positively. The graph shows how these feelings are positively associated with attractiveness. In simplier terms, people are more likely to attribute positive qualities to people who are attractive. 

Artifact 6: Spadaro et al.’s 2019 study define collectivism as communities that share the same goals or value the same ideas. Additionally, their social interactions are mostly limited to their in-group. In-groups refer to people who are perceivably within the community or group. On the other hand, out-groups are everybody else. People in collectivist societies tend to trust those in their in-group and distrust those in the out-group. 

The next page of my exhibit corresponds with segment three of my podcast. Click on "The Prediction" button below to follow along!